Many traditional businesses struggle to stay afloat today amidst the disruptions brought upon by the Internet. Failure to adapt quickly enough to a changing business environment and consumer habits can doom a business. Many brick and mortar businesses have to transform themselves and embrace the Internet to survive. A website is no longer a ‘good […]

An industrial designer once asked me “What differentiates a great product design from the many other less successful ones?”. I paused for a while to ponder. One word came to mind. Empathy. Understand in-depth the needs of the target users for your product is the foundation for successful product design. Knowing what truly are the […]